are seeking a talented SEO/SEM/PPC Specialist to join our team. You will report to the Chief Digital Officer and will develop and execute all Search Engine Marketing strategies. The SEO/SEM/PPC Specialist will manage and execute search strategies using both organic and paid tactics, including auditing existing brand sites, optimizing ecommerce platforms for keywords identification, develop content strategy, link building and key word strategy. You will manage all SEM campaigns on all major search engines, as well as manage Pay-Per-Click campaigns, Google Adwords, Facebook and Instagram advertising campaigns, and will perform detailed analysis of click-through data.
Calabasas, California
Email Marketing Manager Position Summary - Beauty
*MUST BE BASED IN LOS ANGELES
Responsible for the accurate audience selection and deployment of email supporting business needs
Coordinate all campaign components
Responsible for creating email campaigns from start to finish - design included.
Accountable for requirements gathering, understanding audience selection and segmentation, sharing creative request responsibilities, configuring/verifying URL tracking and deploying campaigns using a variety of tools and interfaces
Responsible for identifying and implementing industry best practices, quality control procedures and adhering to a high degree of quality while supporting numerous marketing campaigns
Ensure high deliverability of campaigns by utilizing various tools, practices, and partners
Triage and troubleshoot issues which may arise
Demonstrate leadership and exhibit excellent communication, project management and process optimization skills
Essential Duties and Responsibilities include the following. Additional responsibilities will arise.
Participate in weekly meetings to discuss ongoing strategy, upcoming launches, and future opportunities for improvement of retention marketing practices
Maintain, contribute and distribute the email marketing calendar which details dependencies and dates.
Exhibit expertise in email production as well as sufficient knowledge of database marketing in order to effectively communicate and coordinate requirements with technical end-users when the need arises
Demonstrate attention to detail and accuracy in testing and deploying campaigns so proper tracking is in place
Manage timelines and synchronize resource allocation among multiple teams to ensure campaign delivery
Run A/B testing in the email platform while also providing analysis of results and opportunities to improve items such as creative, subject lines, layouts, segmentation, send times, etc.
Work cross-functionally with the ecommerce team to ensure learnings and priorities are shared and understood.
Research trends, changes in technologies and targeted marketing industry standards
Run weekly, monthly, and quarterly email performance reports. Provide performance summary with insights and recommendations to business owners and senior leadership.
Education and/or Experience Requirements
2-3 years in email marketing in the Beauty industry
Login or Sign Up
Login
Sign Up
Forgot password?
Enter your email and we'll send you reset instructions
Network
My requests
You don't have any notifications
You have no active requests
Please introduce yourself to proceed
My Uploads
Score:
Embed HTML
Many sites and online services, like Google Maps, suggest HTML code (usually iframes) to embed widgets and content on your page.
You can add such HTML widgets in your quizzes.
Please note:
In case pasted code is not just iframe tag it will be wrapped into HTTPS iframe.
Only HTTPS sources for iframes, styles and javascript links are supported.
Non-HTTPS sources will be blocked by the browser and won't behave properly.